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  Home > Blog > Wanted To Buy Postings: A New Frontier For Buyers In The Small Business Marketplace

Blog Post Wanted To Buy Postings: A New Frontier For Buyers In The Small Business Marketplace

Contributor: Jordan Green at 925-701-8064 X314, 925-785-2282 (Cell) - Log In To Message/Email This Contributor

Historically, online marketplaces for buying and selling small to mid-sized businesses have been dominated by business for sale postings, business owner sellers, and business brokers/agents who have had no choice but to rely on potential buyers to search for, locate, and inquire about their listings.

The traditional model and “industry standard” being utilized by popular online platforms has created an inefficient marketplace, resulting in longer listing-to-close business transactions and leaving upwards of 90% of all businesses for sale unsold.

This is because the process of buying and selling businesses has leaned too heavily on the sell side, leaving potential small business buyers without the tools needed to successfully buy a business while business brokers and their clients wait in a holding pattern, receiving countless inquiries from unprepared and unqualified buyers.

BizBenNetwork.com, utilizing the network model, was created to fix these problems by educating business buyers, providing them with the tools and resources needed to successfully purchase a business, and providing them with a stronger voice within the marketplace.

BizBenNetwork gives serious business buyers and buyer agents the ability to list unlimited Business Wanted To Buy Postings, allowing them to advertise their criteria for their next business purchase while providing them with direct exposure to business brokers/agents and business owner sellers.

With the implementation of business wanted postings, pairing buyers with businesses for sale has become a two-way street. To simply upload a business for sale posting and wait to be approached by potential buyers is doing the business and the client a great disservice.

Fortunately, BizBenNetwork reduces the amount of time that business brokers and agents need to spend searching for buyers by automatically pairing all related business for sale and business wanted to buy postings through proprietary TruMatch Algorithms.

As a business buyer uploads their wanted posting and shares the criteria for their business purchase that corresponds with a business for sale listed on BizBenNetwork, both members are instantly matched and notified of their new lead.

Best Practices For Advertising A Business Wanted To Buy Posting

After years of conducting research and gathering insight directly from business brokers, agents, intermediaries and business owner sellers, we have determined the best practices for advertising a business wanted to buy listing online.

We found that the more information about the buyer that is posted, the more credible it appears, and thus, the more calls and emails buyers receive from business owner/sellers and brokers who have listings that match their search criteria.

Text That Should Be Included In The Financial Profile Field:

- Price Range Wanted

- Dollar Amount (Or Range) Of Down Payment Available For Purchase

- Dollar Amount (Or Range) Of Annual Adjusted Net Income Or Return Needed To Be Considered

- If The Buyer Has Been Pre-Qualified For SBA Or Other Types Of Business Purchase Financing

- Credit Score Of The Buyer

- What Kind Of Potential Deal Structures You Seek, Or Other Financial Considerations Desired

Text That Should Be Included In The Short Profile Field:

- Type Or Types Of Business(es) Wanted

- Geographic Areas Wanted - Counties, State(s) (Include Cities, If Possible)

- General Information And Work Background Of Buyer

- Other Nuances Wanted Such As: Needs Real Estate Included, Absentee Run Situations, Weekends Off, etc.

Text That Should Be Included In The Long Profile Field:

- Type Or Types Of Business Wanted

- Geographic Areas Wanted - County, State (Include Cities If Possible)

- General Information And Work Background Of Buyer

- Other Nuances Such As: Needs Real Estate Included, Absentee Run Situations, etc.

- Price Range Wanted

- Dollar Amount (Or Range) Of Down Payment Available

- Dollar Amount (Or Range) Of Adjusted Net Income Or Return Needed To Be Considered

- If The Buyer Has Been Pre-Qualified For SBA Or Other Types Of Business Purchase Financing

- What Kind Of Potential Deal Structures You Seek, Or Other Considerations

Bottom-line: give as much information as possible for those selling businesses to contact you!

Key Words: buying a business, buy a business, selling a business, sell a business, buyer, business buyer, business buyers, business wanted, business wanted to buy, advertising, marketing, jordan green



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Contact: Jordan Green at 925-701-8064 X314, 925-785-2282 (Cell)   Log In To Message/Email This Contributor
Profile: Before becoming a BBN Facilitator Manager, Jordan owned and operated JRG Communications, assisting business brokers, agents, and other transactional resources with their online marketing, social media strategy and implementation, digital content creation (blogs, webinars, podcasts).
Key Words: jordan green, facilitator, BBN facilitator manager
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