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  Home > Blog > Effective Posting Text, Strategies: For Sale, Wanted To Buy Postings

Blog Post Effective Posting Text, Strategies: For Sale, Wanted To Buy Postings

Contributor: Peter Siegel, MBA at 925-701-8064 X313, 925-785-3118 (Cell) - Log In To Message/Email This Contributor

When posting either a For Sale or Wanted To Buy posting on BizBenNetwork effective copy can be critical for catching the attention of either a prospective buyer (with a for sale posting) or seller (with a wanted posting). I cover what our research shows what works in postings on BizBenNetwork.

Our research proves certain posting strategies work when posting a For Sale or Wanted To Buy Posting, they are:

1. More text / copy is better than less copy. Potential buyers or sellers want to know as much as possible before contacting.

2. Be highly descriptive in your copy/text. Members / Users want details - the more the better. 

3. Don't over-sell. It doesn't come off as professional. Just give the facts, history, and details.

4. Give your mobile phone number, not a number to a convoluted office phone-tree menu. Let people know text is ok as well.

5. Don't give the address of the business being sold unless you want buyers talking to your employees or managers.

6. Return calls, emails, texts within 4 hours if you can. In a competitive situation this could make all the difference.


Below is suggested copy/text for For Sale & Wanted To Buy Postings:

For Sale Postings:

Financial Profile (Suggested Info To Include):

Asking Price. Annual Cash Flow (SDC, Adjusted Net Income). Annual Total Revenues. Asking Down Payment/Injection. History Of Revenues. Annual Payroll. Future Projections. Possible Deal Terms. SBA Or Financing Pre-Qualified? etc.

Short Profile (Suggested Info To Include):

When Established? Rent/Lease Info/Options. Number Of PT & FT Employees Hours Of Operation. Size Of Store/Business (Sq. Ft.). Special Licenses Needed To Operate? Are There Good Books & Records? Absentee Operated? Home Based? Describe Area Located In, etc.

Long Profile (Suggested Info To Include):

When Established? Reason For Selling. Asking Price. Annual Cash Flow (SDC, Adjusted Net Income). Annual Total Revenues. Asking Down Payment/Injection. Possible Deal Terms. Past History Of Annual Revenues. Rent/Lease Info/Options. Past & Current History Of The Business. Size Of Store/Business (Sq. Ft.). Potential Strategies New Owners Should Implement To Grow The Business. Any Special Licenses Needed To Operate? Are There Good Books & Records? Annual Payroll. Future Projections. SBA Or Financing Pre-Qualified? List Of Equipment Being Sold With The Business, Number Of Full & Part Time Employees. Describe The Area/Location. Type Of Organization - Sole Proprietorshop, Corporation, Partnership? Days & Hours Open, Number Of Hours Per Week The Owner Works, etc.

Wanted To Buy Postings:

Financial Profile (Suggested Info To Include):

Price Range Wanted. Dollar Amount (Or Range) Of Down Payment Amount Available. Dollar Amount (Or Range) Of Adjusted Net Income And/Or Return Needed To Be Considered. Deal Structures Wanted, etc,

Short Profile (Suggested Info To Include):

Type Of Business(es) Wanted. Geographic Areas Wanted. Number Of Years Established Needed. General Information And Work Background Of Buyer. Potential Deal Structures You Seek. Days & Hours Of Operation Wanted. Other Nuances You Are Seeking: Needs Real Estate Included, Absentee Run Situations, Home-Based, Special License Considerations, etc.

Long Profile (Suggested Info To Include):

Type Of Business(es) Wanted. Geographic Areas Wanted. Number Of Years Established Needed. General Information And Work Background Of Buyer. Potential Deal Structures You Seek. Days & Hours Of Operation Wanted. Other Nuances You Are Seeking: Needs Real Estate Included, Absentee Run Situations, Home-Based, Special License Considerations, etc. Price Range Wanted. Dollar Amount (Or Range) Of Down Payment Amount Available. Dollar Amount (Or Range) Of Adjusted Net Income And/Or Return Needed To Be Considered. Deal Structures Wanted, etc.

I hope this information helps you with your postings on BizBenNetwork. If you need more assistance and you're a Member of BBN please feel free to contact your BBN Facilitator with questions or more ideas for optimizing your current and future postings on BBN!

Key Words: postings, posting, peter siegel, advertising



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Contact: Peter Siegel, MBA at 925-701-8064 X313, 925-785-3118 (Cell)   Log In To Message/Email This Contributor
Profile: I founded BizBen and BizBenNetwork to make the process of buying and selling small to mid-sized businesses more efficiently. I currently head up the Facilitator team at BizBenNetwork where we assist BBN Members with connecting with others to facilitate a deal. Thanks for using BizBenNetwork!
Key Words: BizBen, BizBenNetwork, facilitator, advisor, consultant, peter siegel, siegel, bbn
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