Curb Appeal And Its Impact On The Sale Of Your Small Business - Sellers Beware
Improving the curb appeal of a business before putting it on the market is a critical but often overlooked step on many business owner/seller’s checklists. Failing to simply maintain your business’s cleanliness and keep your storefront up to general health and cleanliness standards will deter potential buyers and affect your business’s value as it will deter customers from even entering your business altogether.
Certainly, there are a number of seemingly more important items that business owners are focusing on as they prepare their business for sale, but ignoring enough of the minor details to the point where your business does not create an inviting atmosphere will prove costly for sellers.
As an independent owner and operator of a business that doesn’t have a franchise’s brand or standards for maintaining the order of the business, it is up to you to set your own standards early in order to avoid problems when it comes time to sell.
While it may take a little extra time, ensuring the cleanliness of the exterior of your business will be enough to bring customers in the door. That won’t, however, allow you to slack on the interior of your business.
Simple ways to improve the curb appeal of your business include making sure your business is well-lit, getting enough natural light, and missing no light bulbs on the inside or out. Ensuring that the trash remains empty and the bathrooms remain clean are both essential to improving curb appeal and keeping customers in your business.
If your business is filled with trash or the bathroom is dirty (toilets, trash, graffiti on the mirror, etc.), customers will ultimately form hasty and detrimental opinions about your business.
Maintaining the order of your business will not only attract customers and buyers, but it will ultimately increase the productivity of your employees and add value to your business organically.
Remember, if you keep your business ready for a potential sale, you won’t need to get ready when it is too late to make the necessary changes. After all, you never know when a potential buyer of your business is going to walk through your business’s doors.